digital event management
Universal Fairs
Universal Fairs is headquartered in Memphis, TN, and they run large scale State Fairs, Expos, and events including DeltaFest, Georgia State Fair, Alabama State Fair, and Lights of Noel. I am their Social Media Manager and Social Advertising Lead managing their large scale advertising budgets on Facebook, Instagram, TikTok, and Snapchat, as well as covering their email marketing program for all fairs. I managed their social pages with a combined 150,000+ followers, amassing a reach from social advertising of more than 11.5 million views.
Midsouth Airshow
Midsouth Airshow is a large scale Airshow located in Millington TN. The 2022 show was a huge success with over 30,000 in attendance and a 3x profit. I served as their graphic designer, website designer, social media manager, ticketing manager, and customer service representative for a year leading up to the show.
branding
AX Global Resources
Accounting for Humans came onboard with us as a full brand identity package. Together, we created a relatable, inviting brand that really captured the human aspect of accounting.
Cleveland Municipal Airport
To begin their brand refresh, we design a simple logo representing aviation, the Mississippi Delta, and colors representing the wide open sky and Delta State University.
Crossfit Leduc
My local gym needed a brand refresh including new logos, submarks, and secondary logos to use in our CrossFit Open Tshirt design. I've also helped with video editing, and website updates for them.
websites
social media management
Dutrion North America - Cleaning Product
I collaborated with Dutrion North America, playing a pivotal role in expanding their social media presence and strategically aligning their branding to resonate with a broader audience.
Coach Kent Aitchison - CrossFit
Coach Kent has a thriving business in Kamloops, BC, and needed a persona instagram where he could share his wisdom on entrepreneurship, coaching, and leadership. He maintains extremely high engagement rate of over 20%.
Dr. Carlee Aitchison - Chiropractor
As an active coach, chiropractor, and nutritionist, Dr. Carlee wanted a social media that showcases her as not your average Chiropractor. She maintains an engagement rate of over 15%.
Adele Ruschkowski - RE/Max Regina
As a busy real estate agent, Adele not only needed a stronger social media presence, a video editor, and also someone to manage a monthly advertising budget for her listings. I came aboard to help her with all of those items.
Dr. Kayla Ruschkowski - Naturopath
Together with Dr. Kayla, we created branding, color scheme, and tone of voice to launch her social media. It garnered 300 Followers within 6 months, and had a 15% consistent engagement rate.
OntheJob - Elearning
Together with OntheJob, I created a communications strategy to launch their brand online and I help create, manage, and distribute social media content, as well as serve as their customer service representative. Along with that, I also use my graphic design skills to create data reports.
Crickle Creek Coffee Roasters
I serve as the social media manager for Crickle Creek Coffee Roasters outside of Calgary. With this position, I create content including photo, video, and reels for Instagram and Facebook, as well as deliver insights and interact with customers through their social media.