digital event management
Universal Fairs
Universal Fairs is headquartered in Memphis, TN, and they run large scale State Fairs, Expos, and events. I serve as their Marketing Manager for the following events:
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Delta Fair & Music Festival
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Alabama State Fair
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Georgia State Fair
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Pine Belt Fair
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Lights of Noel
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Noel Magic Lights
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Scottsdale Fair
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Midsouth Sport & Boat Show
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Tennessee Boat & Fishing Show
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Homeshow of the Midsouth
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Alabama Spring Fair
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Georgia Spring Fair
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Cowtown Fair
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Bluff City Fair
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River City Fair
My roles have included email marketing management, social media management, customer service, advertising management, and website management. Their social pages encompass a combined 150,000+ followers, amassing a reach from social advertising of more than 11.5 million views.
Cold Lake Air Show
During the Cold Lake Air Show in Cold Lake, AB, from July 18-21, I managed advertising efforts, social media support, and influencer collaborations. A standout achievement was a ticket sale ad that delivered 12 times the ticket sales compared to the ad spend. I provided onsite support in the VIP area and assisted with post-show cleanup. Additionally, I worked with two local influencers to broaden the show's appeal, significantly enhancing its reach and success.
Wings Over Springbank Airshow
In 2023, I was hired for the Wings Over Springbank Airshow in Springbank, AB, to manage social media, email marketing, advertising, and the website. Unfortunately, the event was canceled due to area restrictions, but I had developed comprehensive strategies for each role. My preparation included crafting engaging social content and audience pillars to enhance reach to ensure a successful event.